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ASA FBO Management
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Overview
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Operating, Marketing, and Managing as a Fixed-Base Operator
This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers’ learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more. C. Daniel Prather currently serves as airport manager of Riverside Municipal Airport, professor of aviation science at California Baptist University, and president of DPrather Aviation Solutions and PDPCredit.com. He is an active educator, researcher, trainer, and industry consultant with expertise in airport management and collegiate aviation. Prather is an Accredited Airport Executive, Certified Aviation Manager, instrument-rated private pilot, and remote pilot with sUAS rating. |
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WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov. |
Author Details
- Dr. Prather served as Assistant Director of Operations at Tampa International Airport (TPA) from 1998 to 2006, Associate Professor of Aerospace at Middle Tennessee State University (MTSU) from 2006 to 2012, and Founding Chair of Aviation Science at California Baptist University (CBU) from 2012 to 2018. Dr. Prather currently serves as Professor of Aviation Science at CBU. In this position, Dr. Prather teaches both undergraduate and graduate courses in the field of aviation/airport management and conducts research in the field. Additionally, Dr. Prather is the Airport Manager for Riverside Airport, in southern California.
- As a former President of the University Aviation Association (UAA), Dr. Prather is active in the American Association of Airport Executives (AAAE) and the National Business Aviation Association (NBAA). Dr. Prather is an Accredited Airport Executive through AAAE, a Certified Aviation Manager through the NBAA, and an instrument-rated private pilot. He is also an active aviation industry consultant, often busy on projects with the Airport Cooperative Research Program (ACRP) of the Transportation Research Board (TRB). He holds a Doctor of Philosophy degree from the University of Nebraska at Lincoln, a Master of Public Administration degree from Southern Illinois University at Carbondale, a Master of Business Administration degree from the University of North Alabama, and a Bachelor of Commercial Aviation degree from Delta State University.
- In addition to the Airport Management textbook, Dr. Prather is author of General Aviation Marketing and Management: Operating, Marketing and Managing an FBO. He is also a corporate and airport trainer, and regularly provides leadership training at NBAA and Helicopter Association International (HAI) events.
- Not counting his one year as a flight coordinator intern at FedEx Express while in college, or flight training he undertook while in high school, Dr. Prather entered the aviation industry in 1996 and has never looked back. Visit Dr. Prather at www.dprather.com.
Specifications
- Page Count: 384
- ISBN Number: 9781644252291
- Dimensions: 8.25" x 10.75"
- Copyright: © 2023-2024 Aviation Supplies & Academics, Inc. All rights reserved.
- Date Published: 2023
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